This screenshot is of Kerrang magazine covers that I found on Google images.
These magazines cater to a niche audience of around 15-25 years old interested in rock, hardcore, heavy metal and alternate rock music. You wouldn't find artists such as Lady Gaga or Jay Z in this magazine due to their specific genre of music. Kerrangs house colours are quite dark, they use blacks, yellows and reds mainly- these colours would be consist and throughout the magazine. These colours have connotations of violence which appeal to the audience as they're related to these genres of music. Sans serif is used throughout which makes the magazine look more serious and professional, the constant use of capital letters on the front of the magazine makes the front cover bold and loud being relevant to the content of bands. The institutional values is that it sticks to one type of music and aims to provide your dates,music reviews and exclusive interviews.
This screenshot is of NME magazines that i found on Google images.
This music magazine consists of more of a range of different music compared to kerrang.NME is a music magazine for people who like listening to indie/rock music, there is a much more wider variety of music genres than lets say, 'Kerrang!' The house colours of NME is red, white and black which implies satanic music, however the black and white could symbolise a complete contrast in music with in the magazine, for example rock and charts music. If you look at the front covers that I have printscreened you would notice that most of the page is red, black and white. The colours in the NME masthead is the house colours, it's also simple and easily recognisable. When someone is looking out for NME in the shop shelves, they will always look for the red, black and white one, this shows that the house colours give the magazine a brand identity that everyone recognises. On the front cover there's usually a large image of an artist or a band to draw people's attention in. The subjects in the images are usually using direct address, which makes it more personal and eye-catching. The target market is teenagers and young adults up to about the ages of 25, however this isn't to say a 50 year old lady wouldn't enjoy this magazine. I can tell this because they use bright colours and informal language, but they've still made it look sophisticated and use a simple layout.
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