Tuesday, 5 November 2013

Brand identity and brand values-

Brand identity-
The visual, distinct elements of a brand such as its logo, font, house style, layout, name, symbol, colours and design to distinguish itself for its audience to recognize it instinctively. This can then quickly be identified.

Brand value-
Brand value is the extra money a company can make from its products solely because of its brand name. As an example, how much more is a consumer willing to pay for a coffee at Starbucks as opposed to a coffee at a fast-food restaurant? 

Brand Image-
The impression that's given to its audience such as its imaginary qualities. It is developed over time through publication and advertisement with a constant theme. 

How will I make my magazine distinct?
I will keep a constant house style, colours, design and logo to make my audience easily recognition. My magazine will be unique and not like any other music magazine, I will try to make it humorous by maybe putting a joke on each page to entertain my audience, or maybe a funny fact.

Masthead ideas-
Boom
Scream
Plunk
Snap
Pop
Tick 
Beats
Toot
Twaang
Tweeter
Untz Untz Untz
Whockah
Yackety Yack
Zoombah Zoom

These possible mastheads for my music magazine are onomatopoeia, I feel onomatopoeia wold be extremely effective for my magazine and it is linked to the sound of music, it can also have a lot of meaning behind it for instance something that is called boom could evoke that the magazine is going to be about some loud music and scream could suggest rock music with screaming in it.

Target audience-
My magazine will be for ages of around 16-35

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