Friday, 11 April 2014

EVALUATION- Question 5 How did you attract/ address your target audience?


I attracted my target audience through many different conventions of my magazine. My image on the front of my magazine of my model using a mid shot was looking directly at the camera creating a connection between the magazine and my audience. The colours I used on my magazine are eye catching colours, and as my target audience are the younger generation I decided I’d put orange on it as it comes across as a youthful colour, it also goes well against both black and white. These chosen colours are also unisex establishing the fact that the magazine is for any gender. I used a range of different fonts throughout which could be classed as challenging the codes and conventions; I did this as I want it all to be unique and not boring. I dressed my model in similar clothing to what my target audience would wear creating more of a bond. I used images of models aged the same as my target audience hopefully helping to engage them with my magazine making them feel more comfortable.  I put a pug on the cover inviting them inside where there’s a free poster as many youths like to personalize their environment at home with thing they enjoy- someone of age 60 wouldn’t be interested in this. Although my magazine is more for the younger generation it isn’t just dedicated to them. The simplicity of the magazine can draw many in to read it, creating a wider audience and more income. I have used general, basic language throughout my magazine making it not too complex for my younger target audience to understand. Using complex language would immediately target an older audience- that is not what I want.

No comments:

Post a Comment